We believe in exercise and celebration, and we believe that neither have to be followed by a day of pain and misery.
RESQWATER’s roots are in art and sport, cultures that believe in celebration but demand creativity and performance. These are communities where the currency is the quality of your lifestyle, not the size of your bank account. Like everyone, we want a better life – a fuller and more productive one…
That’s why we created a scientifically formulated drink to help your body fend off the ultimate enemies of tackling life — hangovers and muscle soreness.
In developing this formula, we created a new category of beverage, the Proactive Recovery Drink.
And, scientific research shows the ingredients in RESQWATER aid in muscle recovery and clinical tests demonstrate it helps prevent hangovers.
RESQWATER was born in the desert town of Scottsdale, Arizona. Steve, a work-hard, play-hard businessman, awoke early one morning dreading the day ahead, hit the gym, then headed for a business presentation after a night of celebration… How is it possible, he wondered, that we can put a man on the moon but we can’t avoid hangovers or being sore following workouts? Steve decided on the spot that he would set out to solve this problem.
Steve interviewed some of the world’s foremost experts, doctors and medical professionals to understand the causes of the ill-effects of alcohol as well as muscle soreness and the remedies used by medical professionals. The experts agreed that a core group of substances can help the body combat these negative effects, but no one had found a way to put those ingredients into a palatable drink.
It took two years to find the magic combination
that included some of the most
powerful ingredients in the world.
Armed with this knowledge, Steve brought on founding partner, David, to start RESQWATER. The duo enlisted a chemist and spent two years working on a formula before they found the magic combination that included some of the most powerful muscle soreness and hangover fighting ingredients in the world. RESQWATER Proactive Recovery was born!
In 2012, David recruited Troy, a respected brand visionary from Target Corporation. He spent the next 18 months refining the formula, packaging and brand, then re-launching the product. The new face of RESQWATER immediately attracted taste-makers and talent. Jim, a Red Bull marketing veteran, left his lucrative consulting job and risked it all to bring more than 20 years of beverage marketing experience to the party. Tom, a 15-year Southern Wine and Spirits veteran, was recruited to lend his expertise and build a sales force.
Today, the RESQWATER team spans the United States and includes veterans of beverage, media and sports worlds, all of whom are driven to ensure millions of people will be more productive following their next celebration.
RESQWATER is what to drink when you drink to be ready for tomorrow.